The e-commerce industry is expanding. This number is expected to grow exponentially in the twenties. Especially with online shopping gaining force in the market, and also the Covid-19 pandemic shifting consumer behavior in favor of e-commerce.
Let’s now discuss the e-commerce trends for 2022!
The change in consumer behavior has increased competition and increased advertising rates, and the rapid spread of digital content, all these factors have helped to eliminate the challenges facing online store brands today.
Global eCommerce sales will continue to rise, and if you envision your business joining the momentum (or following a recovery path if you can’t spot an impact during the crisis), you’ll need to watch out for these trends that will pave the way for the future of e-commerce.
-
The use of voice search is becoming more common.
Your phone’s voice assistant, your smart home hub, and even your TV remote control have gone a long way. The popularity of voice search is increasing, which has a direct impact on search results and buying outcomes. Changes in search must be kept in mind by eCommerce vendors in order to optimize for future sales. At the least, make sure your eCommerce site is mobile voice search optimized by emphasizing the types of information customers seek, such as the website and physical location, phone number, and business hours.
-
Upselling and cross-selling using artificial intelligence.
Based on your browsing and shopping history, artificial intelligence (AI) and machine learning do a good job at predicting shopping behaviors. While it is not possible for a human brain to design a website for each visitor individually, artificial intelligence is able to do so. While few retailers have the amount of data required for native AI, many ERP and CRM systems have machine learning capabilities to aid cross-selling and outsourcing.
3. Consider customer retention strategies as a first priority.
It’s actually one of the biggest challenges for an eCommerce business to keep their customers interested, especially when stats show that 75% of customers don’t buy from the same store again.
Therefore, it will be necessary for companies to implement focused strategies that bring back customers and help retain them. The solution: Expand your presence. Be present in different markets to capture customer attention from multiple dimensions.
You can list your products in the best markets in your industry. You can also try to build your own market, where you can control visitor and consumer data.
-
Video ads on advertising.
After the spread of the Covid-19 virus, when people were forced to stay at home, we have seen a massive increase in video consumption on social media platforms.
In today’s world, video is the most effective way to sell your brands. Create engaging, high-quality video ads for your items and post them on your social media timeline. You can also advertise your video on many social media platforms. This will greatly enhance your brand visibility, engagement, and sales opportunities.
-
More efficient personalization.
The key to e-commerce success lies in personalization. The more personalized the customer is to your brand, the better.
You have to make your customers feel that your brand is tailored to fit their needs. And also to feel special and appreciated. Without it, no e-commerce store will be able to earn their trust.
-
optimize the website to increase conversions.
You can test two versions of a web page using modern web technology to evaluate which one works best. A/B testing informs your marketing team to perform at its best, allowing you to improve every aspect of your website over time. Changes in font, color, layout, size, and upload speed can have an impact on your sales.
The use of analytics will boom in 2022. To better prepare for the future, you will need to analyze sales metrics, consumer data, brand and category performance, and every other data at your disposal.
Evaluate, weave and implement learning strategies from those valuable insights. Don’t forget to adjust your strategies, if they don’t meet your expectations.
If you’ve just launched your online store or have questions before launching, feel free to contact us at zVendo.
