Making a notice in a sea of ads requires careful planning for Black Friday. Keep this in mind. Deals are advertised in every store, whether e-commerce site or brick-and-mortar. Customers are looking for these now. How can you get their attention?
Whether you have participated in this event before or this is your first time, you will need the best tips and strategies to attract customers and increase sales online.
When it comes to Black Friday marketing techniques, there is no one-size-fits-all solution. You understand your customers and what works best for them. There are, however, some tried-and-true tactics that can assist you with your Black Friday marketing approach.
To help you get off to a great start, this guide will offer you tried marketing suggestions for Black Friday.
Create a sense of urgency.
Write a text that stimulates the urgent need to get people curious about your selling items. Customers are more likely to act if Black Friday marketing conveys a sense of urgency or scarcity.
Creating a sense of urgency is vital since it helps capture attention. Email that sticks out and produces a sense of urgency, for example, is more likely to get spotted in a cluttered inbox than an email that goes unread.
Customers can be encouraged to act immediately rather than later. Customers will feel obligated to take advantage of your Black Friday discounts if you offer a limited-time discount or exclusive access to sale items.
Optimize your website for Google searches.
Black Friday is crowded with e-commerce businesses fighting for a slot on the first page of Google. To rank, your website must be optimized for online shoppers.
One method is to select phrases that shoppers are likely to search for when looking for holiday offers. Conduct keyword research and then sprinkle such words throughout your site. Make an effort to avoid keyword stuffing and to appear genuine.
Furthermore, since more consumers use their phones for holiday shopping, you should verify that your website is mobile-friendly.
Use social media marketing for advertising your upcoming deals.
Some customers enjoy the thrill of hunting, while others prefer to plan ahead and take advantage of early bird sales. You can attract both types of customers by promoting your sales on social media. You can spark sales in your feed by offering obscure deals,” or you can share the specifics of your promotions.
Businesses may build expectations and increase visitors to their sites on Black Friday by releasing previews of exclusive discounts, countdown timers, and other compelling materials. Social media is an excellent platform to connect with customers and answer any queries they might have regarding your Black Friday offer.
Review product pages.
Customers spend most of their time searching for and purchasing needed items on product pages. Hence, optimizing product pages can ensure a fast and enjoyable shopping experience.
To enhance it, use the following checklist:
- Enhance product descriptions. Use sensory wording to let the client imagine how the item will appear and feel. Include SEO-related keywords. Create a FAQ section to handle the most often-asked buyer inquiries.
- Make gift guides. 27% of Black Friday buyers are seeking holiday presents. Organize products by the recipient, such as “gifts for him,” or by purpose, such as “home décor presents.”
- Inventory synchronization across all sales channels. Save time manually updating inventory quantities and avoid inventory concerns.
- Include six to eight product images. View the item from various angles and use cases to obtain a more detailed view.
Be aware of abandoned cart rates.
Have you ever been online to do some window shopping and were about to dump your cart when you were interrupted by a popup? Whether it’s an offer for a discount code or a survey about your buying habits, pop-ups can be incredibly annoying, and that’s kind of the point.
Pop-ups are designed to grab your attention and reduce cart abandonment. Allow shoppers to indicate their intentions or provide an incentive to complete their transaction. It will likely reduce your abandonment rate.
Make sure you get that pop-up showing the limited-time-only Black Friday deal.
Finally, Black Friday sales often last longer than a day. Many companies run a 7-day promotion starting on Black Friday and ending by the end of the week. Some department stores even start early, as early as the end of October or the beginning of November.
If you’ve just launched your online store or have questions before launching, feel free to contact us at zVendo.