The primary purpose of any activity performed by social media marketing on social networks is to gain followers which in turn becomes customers. whether in the long-term or short-term. Social media marketing is simple and easy, it’s just about doing it right, then watching the increasing sales of your business.
And here the questions come: how to turn my followers into customers, and how to generate customers from social media?
You should know a well-known fact: people don’t open social media intending to shop; they browse for other reasons. This applies to everyone, even your most loyal followers. And here your job is not only to get their attention but also to keep it long enough for them to think about doing something they weren’t thinking of doing when you log in.
When someone wants to buy from you, they go directly to your online store, not your social media feed.
Hence, you can follow these guidelines to best practices and drive sales from social media.
Use the social channel your followers use
The first move to increasing sales with social media is knowing where your target customers spend their time online and using the same social channels they use. The best practice is to focus on a few major platforms, rather than using precious resources to build multiple accounts. Once you know who is buying your products/services (or who you want to become a buyer), you should also know what platforms they use.
Although you can decide to be on every social channel, remember that distributing your resources too wide and too narrow takes time. In fact, such a method may do more harm than good.
Create great content but don’t make it look sales-only or pushy
While prioritizing quality over quantity seems obvious and reasonable, most digital marketers still get it wrong. Social media users are very smart. If you create mid-level content, you will not get the engagement you are looking for.
Instead of submitting a series of regular posts, spend the time creating less quantity with high-quality content. This way, you will also share your content at a pace that you and your potential customers can handle.
Invest in paid ads
Posting frequently on social media and responding to comments alone is not enough to increase sales. The most appropriate strategy to get the most out of your social accounts is through paid advertising. Where Paid media helps you reach and grow your audience quickly.
Every social media channel has advertising capabilities. Facebook, for example, features extensive targeting tools. This makes it really easy for companies to develop successful campaigns.
Remarketing to those who don’t buy
Social media is a constant rush of clicks, tweets, likes, views, comments, and followings. This means that your posts and ads are just one flash in a sea of constant activity where most people react negatively to you or can’t recognize you anymore.
Remarketing reminds people that you caught their eye and gives them another opportunity to buy. It’s a great way to connect directly with small groups of targeted and calm potential clients.
Be empathetic with your audience
People are not looking to be sold. They are looking for answers and ways to make life easier or more enjoyable. They want to be encouraged, to enhance their situation, or to feel appreciated by someone.
Find out how to afford answers that meet those needs and win potential customers. Not all of your answers have to be directly related to your products! Present yourself as a problem solver, someone who genuinely cares about bettering people’s lives, not always seeking a sale.
Use this problem-solving approach to generate lead generation products. Solve specific problems and make your solutions easy to follow.
Track your competitors
While you are very confident that you have won a lot of loyalty from your army of followers, it is possible that all of your customers are turning to your competitors.
Here again, social media analytics can be vital. Measure the performance of your competitors’ publications and find out where they can win you over and always try to know your weaknesses. By following the performance of your competitors, you will get an idea of what the “audience” is actually converting.
All of these social media strategies are aimed at minimizing all unnecessary steps that might hinder interested customers from making a purchase. The truth is that brands should prepare and focus more on conversions, as they are the “actual” goal of their social media marketing campaigns.
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