As an online store business owner, do not underestimate the importance of a strong online presence from the smallest aspect to the largest. Making a good first impression is crucial because your website is frequently the initial point of interaction between you and potential consumers.
The domain name of your website is one of its basic components. Simply, because it is the web URL that your e-commerce website visitors will use to reach you.
What is a domain name?
Let’s start by defining the term “domain”.
The website domain acts as a specific identifier. Put simply, it is the address that visitors enter into their browsers to access your website’s website.
Think of the domain name as the title of your website. Your online store has a domain that customers can access, just as your company has a physical address they can use to visit you.
For example, our domain name is zvendo.com. If you type it in your browser, you will arrive at our website.
Your message may be more impactful if it appears in your communications methods, thanks to a special domain name.
We've gathered 5 useful suggestions and rules for selecting a domain name below:
Keep your domain name short while selecting it.
Consider how you’d like to promote your website in the future. A domain name is a long-term investment on which to base your company. Consider how you might utilize this domain name in a few months or perhaps a few years. The shorter your name, the better, according to several well-known brands. Your name will be more memorable if it is shorter. Your name will cost less to print on the material the shorter it is. A short name has several advantages, some of which are even impossible to predict.
Make it Easy to Type.
Make it easy to write. Slang should be avoided as it can cause confusion. Don’t, for example, replace “u” with “you” or terms with many spellings. Avoiding this is often difficult, but try to prevent too many of the same characters from appearing one by one. For example, too many “s” in sucessfullstories.com. It is easy for people to make a mistake while typing or typing the name of this website.
Essentially, your domain name should contain SEO keywords.
When looking for a domain name, try to include keywords—but only if they make sense. Search engines can learn about your website’s subject matter from a term in your domain. A positive user experience and high-quality content may help you rank better in Google search results.
To make your brand name stand out, you’ll need to think outside the box and combine keywords with it. Your firm name should be added after a few broad keywords that describe your items.
Do not use hyphens or numbers.
Either way, stay away from those little dashes, or “-“, which are hyphens. Most of the time, when people mention websites casually, they just say the words in the domain name without a dash. Since customers can visit another website, this is horrible for word-of-mouth advertising.
Similar problems arise when dealing with numbers. People don’t realize if a name contains a number when they hear it, whether it’s written or not. You can’t rely on people to make sure they mean it right every time they say your domain name. There is a good chance that it will be mistranslated.
Utilize the Appropriate Domain Name Extension.
The two or three letters that follow your domain name, such as.com or.net, are your domain name extension. Some of them designate categories like.gov and have specific uses (government). Others, like.ca (Canada) or.EGP (Egypt), might be used to identify the nation where a website is based (Egypt).
Needless to say, .com is the most requested extension. Companies that want to appear huge in the market will pay the highest price to claim a .com domain.
If the .com site you set your heart on is completely out of reach, don’t worry, because there are still plenty of great options out there that still allow you to build a strong brand. Here is a list of popular extensions and what they are usually used.
.net – Technology sites
.info – informational sites
.co – Usually used to refer to a company or commercial website
.org – Non-Profit Organizations and Charities
.me – Personal Websites, Blogs & Portfolios
.biz – E-Commerce Stores or Commercial Use
Yet, search engines’ algorithms are frequently changed to better meet the needs of the people who use them. Use people to test your idea, then. The domain should be brief. Make sure it reflects your brand. If it is relevant to your business, include keywords. Then, start making money while you sleep by launching your online store.
If you’ve just launched your online store or have questions before launching, feel free to contact us at zVendo.