{"id":8283,"date":"2022-03-24T14:37:00","date_gmt":"2022-03-24T14:37:00","guid":{"rendered":"https:\/\/zvendo.com\/blog\/?post_type=docs&#038;p=8283"},"modified":"2022-03-27T09:54:29","modified_gmt":"2022-03-27T09:54:29","slug":"zvendo-seo-empowerment","status":"publish","type":"docs","link":"https:\/\/zvendo.com\/blog\/docs\/zvendo-seo-empowerment\/","title":{"rendered":"zVendo SEO Empowerment!"},"content":{"rendered":"<p><b><i>zVendo enriches and empowers your business with SEO features. With our well-constructed SEO features, you will be much closer to your customer&#8217;s doorstep.\u00a0<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Here are multiple ways to <\/i><\/b><a href=\"https:\/\/zvendo.com\/blog\/2021\/11\/15\/top-seo-tips-for-ecommerce-stores\/\" target=\"_blank\" rel=\"noopener\"><b><i>optimize your store<\/i><\/b><\/a><b><i>\u00a0<\/i><\/b><\/p>\n<p><b><i>1. Look and Feel<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Content Manager <\/i><\/b><span style=\"font-weight: 400;\">&gt;<\/span><b><i> Pages\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">This feature will allow you to create meta keywords and meta descriptions for each page on your store.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8284\" src=\"https:\/\/zvendo.com\/blog\/wp-content\/uploads\/2022\/03\/Picture13.png\" alt=\"\" width=\"837\" height=\"491\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8285\" src=\"https:\/\/zvendo.com\/blog\/wp-content\/uploads\/2022\/03\/Picture14.png\" alt=\"\" width=\"624\" height=\"364\" \/><\/p>\n<p><b><i>What are Meta Keywords?\u00a0<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">They are a type of meta tag that appears in the HTML code of a Web page to inform search engines about the page&#8217;s topic. Meta keywords differ from any other keywords that exist &#8220;behind the scenes.&#8221; in your page&#8217;s source code; rather than on the live, viewable page.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">When choosing or optimizing your meta keywords, the most important thing to consider is that each term should appropriately complement the content of your pages. If your e-store sells kitchen materials, keyword phrases like &#8220;High-Rate Apartments&#8221; and &#8220;Find a Lawyer&#8221; are useless. Instead, use keyword phrases like \u201c Soup Spoons\u201d and \u201cSilicon Spatula\u201d. <\/span><\/i><a href=\"https:\/\/zvendo.com\/blog\/2019\/11\/24\/key-essentials-to-optimizing-your-startup-ecommerce-website-for-higher-sales\/\" target=\"_blank\" rel=\"noopener\"><b><i>Learn More<\/i><\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>What is Meta Description?\u00a0<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">The meta description of a web page appears in the search engine results page (SERP). It also provides the site&#8217;s page summary. An excellent meta description describes a page in detail, and, ideally, includes a call to action.<\/span><\/i> <a href=\"https:\/\/zvendo.com\/blog\/2020\/01\/12\/how-to-provide-a-user-friendly-ecommerce-experience-to-your-online-customers\/\" target=\"_blank\" rel=\"noopener\"><b><i>Learn More<\/i><\/b><\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8287\" src=\"https:\/\/zvendo.com\/blog\/wp-content\/uploads\/2022\/03\/Picture16.png\" alt=\"\" width=\"771\" height=\"140\" \/><\/p>\n<p><b><i>Why is it Important for your website?\u00a0<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">A decent meta description can indirectly increase a web page&#8217;s Google position as it has a beneficial impact on Google&#8217;s evaluation of your website. If consumers spend a lot of time or frequently click on the page, Google believes it to be considerably more relevant. <\/span><\/i><a href=\"https:\/\/zvendo.com\/blog\/2021\/05\/24\/how-to-market-your-ecommerce-store-and-increase-traffic\/\" target=\"_blank\" rel=\"noopener\"><b><i>Learn More<\/i><\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>2. Store Configuration<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Store Settings<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Store Identity<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Search Engine Optimization<\/i><\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8288\" src=\"https:\/\/zvendo.com\/blog\/wp-content\/uploads\/2022\/03\/Picture17.png\" alt=\"\" width=\"871\" height=\"379\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This feature includes two columns:\u00a0<\/span><\/p>\n<p><b><i>Meta Title:<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also known as a meta tag which is a text displayed on the search engine browser tabs and result page, and it works as an indicator of a webpage topic.\u00a0<\/span><\/p>\n<p><b><i>Meta Title Key Tips:<\/i><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not exceed 60 characters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be concise and specific<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it obvious<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use relevant power words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it catchy<\/span><\/li>\n<\/ul>\n<p><b><i>Meta Description:\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">A meta description appears underneath the title and URL of your page in search engine results. Your meta description should be about 140-160 characters long if you want to be visible on Google.<\/span><\/p>\n<p><b><i>3. Product Catalog<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Products<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Create<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Simple\/ Configurable Product<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Allow your customers to see your products in search engine results by adding a proper Meta Description and Meta Keywords. Perfecting your meta description is crucial for better search results.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8289\" src=\"https:\/\/zvendo.com\/blog\/wp-content\/uploads\/2022\/03\/Picture18.png\" alt=\"\" width=\"868\" height=\"509\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For instance:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8290\" src=\"https:\/\/zvendo.com\/blog\/wp-content\/uploads\/2022\/03\/Picture19.png\" alt=\"\" width=\"489\" height=\"560\" \/><\/span><\/p>\n<p><b><i>4. Product Catalog<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Categories<\/i><\/b><span style=\"font-weight: 400;\">&gt; <\/span><b><i>Create<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Allow your customers to see your products category in search engine results by writing a 155- 160 meta Description length and relevant meta keywords.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8291\" src=\"https:\/\/zvendo.com\/blog\/wp-content\/uploads\/2022\/03\/Picture20.png\" alt=\"\" width=\"689\" height=\"402\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>zVendo enriches and empowers your business with SEO features. With our well-constructed SEO features, you will be much closer to your customer&#8217;s doorstep.\u00a0 &nbsp; Here are multiple ways to optimize your store\u00a0 1. Look and Feel&gt; Content Manager &gt; Pages\u00a0 This feature will allow you to create meta keywords and meta descriptions for each page on your store.\u00a0 What are Meta Keywords?\u00a0 They are a type of meta tag that appears in the HTML code of a Web page to inform search engines about the page&#8217;s topic. Meta keywords differ from any other keywords that exist &#8220;behind the scenes.&#8221; in your page&#8217;s source code; rather than on the live, viewable page. When choosing or optimizing your meta keywords, the most important thing to consider is that each term should appropriately complement the content of your pages. If your e-store sells kitchen materials, keyword phrases like &#8220;High-Rate Apartments&#8221; and &#8220;Find a Lawyer&#8221; are useless. Instead, use keyword phrases like \u201c Soup Spoons\u201d and \u201cSilicon Spatula\u201d. Learn More &nbsp; What is Meta Description?\u00a0 The meta description of a web page appears in the search engine results page (SERP). It also provides the site&#8217;s page summary. An excellent meta description describes a page [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"doc_category":[20],"doc_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>zVendo SEO Empowerment! - zVendo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zvendo.com\/blog\/docs\/zvendo-seo-empowerment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"zVendo SEO Empowerment! - zVendo\" \/>\n<meta property=\"og:description\" content=\"zVendo enriches and empowers your business with SEO features. With our well-constructed SEO features, you will be much closer to your customer&#8217;s doorstep.\u00a0 &nbsp; Here are multiple ways to optimize your store\u00a0 1. Look and Feel&gt; Content Manager &gt; Pages\u00a0 This feature will allow you to create meta keywords and meta descriptions for each page on your store.\u00a0 What are Meta Keywords?\u00a0 They are a type of meta tag that appears in the HTML code of a Web page to inform search engines about the page&#8217;s topic. Meta keywords differ from any other keywords that exist &#8220;behind the scenes.&#8221; in your page&#8217;s source code; rather than on the live, viewable page. When choosing or optimizing your meta keywords, the most important thing to consider is that each term should appropriately complement the content of your pages. If your e-store sells kitchen materials, keyword phrases like &#8220;High-Rate Apartments&#8221; and &#8220;Find a Lawyer&#8221; are useless. 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